A close friend of mine has a mantra, “Rock What You’ve Got!” What is it that you’ve got that is different than everyone else? When you go to networking events to meet potential clients or referral partners, how do you stand out?
When we begin our businesses, we think of our brand identity. Most people have a new logo designed with unique colors and symbols. This logo is added to your website and business cards, but does it adequately represent YOU?
What is a personal brand? As a solo entrepreneur, I AM MY BUSINESS. I am Guided By Imagination. People that I meet remember me for my bright colored flowers in my hair, or perhaps the theme song that I sing when I deliver my 30 sec. commercial.
Make a list of 10 things that separate you from your competition. Is it your specialized skills? Your pricing? Your unique creativity? Differentiation leads to memorability. This is part of your USP (Unique Selling Proposition); what your competition cannot offer.
Who do you want to attract? Make a list of your target clients. For me, it is important to magnetize the most creative-thinking people when I network at various venues. Perhaps some people are put off by my bold colors or personal style, but I want to empower others to think more outside the box.
How can you be remembered with sight, sound, and scent? Maybe you have a subtle perfume/ cologne that is easily complimented by others. Many Realtors bake chocolate chip cookies in the homes they are showcasing. I also know a woman who always wears violet clothing and accessories; I wear flowers and hats because people remember their experience with the 5 senses.
Confidence: just own it! It takes a lot of courage sometimes, but to have no fears about other people’s interpretations about you goes a LONG way in life. Most of the time our preconception of their opinion isn’t even correct; so we might as well think positively and come across as a powerfully confident person.
Life is too short to be stuffed in a box, so I challenge you to break free! Be open to the possibilities of evolving YOU. Just remember that flexibility creates freedom. Being flexible to new ideas and opportunities will open up doors that you never knew existed!
2012: A new year full of possibilities on your horizon. You create your own reality.
If you need a photo to assist in marketing your updated personal brand, I am offering monthly Special Headshot Photo Days. Call me at 619-316-8425 for availability.